xR Studios | Immersive AV

xR Studios

If you’re already aware of the capabilities of Extended Reality (xR), you know it’s the highest quality broadcast studio solution on the market. If xR studios are new to you, allow us to explain:

xR is a cutting-edge broadcast and live-streaming technology which immerses the presenter in a 3D computer generated environment—creating a professional live streamed experience. Powered by the industry standard media server platform: Disguise, xR combines in-shot screens which display real content, with camera tracking, generative content and Augmented Reality (AR) to create a seamless Extended Reality production. With xR, you can use a small studio space to immerse your presenters in far bigger environments.

Xerox for M-is using Immersive AV xR studios

If you’ve ever seen a Sky Sports broadcast where the presenters are displayed in a 3D environment, or a BBC News election night special, where the journalists are standing in a virtual rendition of the House of Commons—you’ve already experienced xR in action. xR is an evolving and more accessible technology, which brings a wealth of benefits for brands and businesses to connect with their audience.

The StudioX team will take care of all your xR needs—from concept consultation and content creation to technical production. We also provide stream management services, streaming microsites and all the technical support you need to effortlessly connect with your audience.

xr Studios from Immersive AV

We’re recognised as an xR workflow specialist by Disguise and have been trusted by many of the world’s leading brands and creative agencies to create and produce xR broadcasts.

Benefits of using xR studios

  • More realistic artificial background than green screen, with accurate shadows and reflections.
  • Renders augmented elements in real-time, with no need for post-production.
  • Utilises generative content created in Notch, Unity or Unreal within the xR workflow.
  • More realistic perspectives. When the camera moves, so does the content, maintaining a life-like perspective.
  • Unlike when using a green screen, presenters are interacting with a computer generated environment they can actually see, resulting in more natural behaviour.